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Here are 5 steps you can take:

1. Understand what drives value for your customers. …
2. Understand your unique value proposition. …
3. Identify the customers and segments where are you can create more value relative to competitors. … (market and competitor analysis
4. Create a win-win price. …
5. Focus investments on your most valuable customers – apply 80:20 rule.

Great business relationships aren’t as mysterious or complicated as you might think.

1. Set a positive tone for your company (culture).
2. Know your unique value proposition.
3. Find win-win for both parties.
4. Err on the side of humility.
5. Embrace your own personality.
6. Manage client expectations – don’t over promise and under deliver.
7. Keep the lines of communication open.