About the opportunity

Benny’s American Burgers was established in 2013 to serve the local customers with some finest American burgers. We were among the pioneers to bring American burgers to South Australia. Benny’s started with one store and now we are successfully operating at 5 different locations.

Benny’s is the place to gather and indulge in the best American-inspired comfort food in Australia. Starting with our burgers — made with premium ingredients — our dishes and drinks are specially created for today's modern tastes while offering a sense of American comfort with every bite. Whether you’re craving fries or a juicy burger, Benny’s delivers with fun, taste, and style. We’re hooked on diner love and aim to share the experience with our community via an authentic all-American experience. Our customers arrive hungrily, leave with a smile, and always come back for more.

Our brand celebrates the authentic all-American dining experience and aims to replicate this enjoyable experience to our customers first and foremost. Our knowledgeable team built our systems and model, which continues to successfully guide us today. As a boutique burger brand, no business in Australia has been recognized for their American-inspired comfort as Benny’s.

Location benefits:

We see an awesome opportunity for a Benny’s American Burger restaurant in Canberra or the surrounding suburbs. If you’re reading this, that must mean you do, too. - First Benny’s American Burger in the ACT - Join a brand with proven success and a strong national footprint. - Benefit from our national network and strong buying power, providing you access to a solid supply chain and long-standing relationships. - Choose from a selection of Benny’s American Burger formats to suit different budgets. - Gain access to a national brand and marketing calendar, where campaigns and activations are planned for you and generate strong social reach. - Benefit from competitive commercial terms with aggregators and third-party sales platforms. - Learn everything you need to know to successfully operate your own Benny’s American Burger by completing a structured training program. - Be guided every step of the way by an experienced team, who will ensure that you are confident in everything from the build and recruitment to opening your doors for the first time.

Marketing support

When you franchise with Benny’s American Burger you gain access to a well-known brand, a loyal following and a reputation for disruptive campaigns. Our industry-recognised marketing team is known for generating campaigns that make noise and drive sales in a competitive market.

You will benefit from a national marketing calendar that focuses on reinforcing Benny’s American Burger brand, while also driving customers through your doors. You will also receive the tools and support needed to run localised marketing plans to further drive traffic to your restaurant.

Training provided

Before you open the doors to your new Benny’s American Burger restaurant, you will take part in a 6–8-week franchise development program. This all-encompassing course will turn you into a grill master as well as show you how to run a business the Benny’s American Burger way.

We’re talking about people management, admin processes, restaurant management basics and how we like to motivate our teams to produce epic results.

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www.bennysburger.com.au

franchise@bennysamerican.com.au