What is the business worth?

• August 24, 2019
• Richard Willis

Add up the value of everything the business owns, including all equipment and inventory. Subtract any debts or liabilities. The value of the business’s balance sheet is at least a starting point for determining the business’s worth. But the business is probably worth a lot more than its net assets due to goodwill. Business goodwill is an intangible asset owned by and associated with the operation of a company. The goodwill of a company increases its value, as qualities such as the company’s customer base, its brands, products, location, workforce, and reputation demonstrate the company’s proven track record of generating income.