Profitable Home-Based Sleep Wellness Ecommerce Business for Sale

We have recently decided to gauge interest in selling our Brisbane-based sleep wellness ecommerce business after a successful first year.
The business generated $155,000 in sales during its first 12 months, with very healthy margins at approximately 25% to 30% net profit. It operates in the popular and growing sleep, breathing and wellness category.
Highlights include:
✅ Custom Shopify website, with a brand-new V2 site launching shortly
✅ More than 2,100 customers
✅ 20% repeat purchase rate (and climbing)
✅ 10.5K social media followers
✅ 8,200 email subscribers
✅ 150+ five-star reviews
✅ 500+ established affiliates
✅ Proven Google, Meta and Shop advertising campaigns
✅ Retail and wholesale setup completed
✅ International fulfilment pathways established
✅ Outsourced marketing and customer support team
✅ Full weekend market setup included
The products are small, lightweight and easy to fulfil. The entire business can be operated from a spare room in less than one hour per day.
There is substantial room to grow through athletic markets, retail, wholesale, Amazon, international sales and an expanded sleep wellness range.
We are selling because a recent promotion and plans to start a family mean we cannot give the business the attention it deserves.
The business name will remain confidential until prospective buyers have been qualified.
$80,000 + SAV - WIWO. Training and post-sale support included.