Acquire a developed premium New Zealand Mānuka honey brand operating in Australia, with an existing e-commerce operation, professionally designed packaging, finished retail inventory and established production and packing relationships.

Genesis Honey Company has been developed as a premium consumer brand. Its flagship product, **Genesis Honey Co Mānuka Honey MGO 700+ — 250g**, provides a focused starting point for a buyer seeking to build a premium-food or wellness product business, or add a complementary product line to an existing operation.

### A platform for the next stage of growth

The business brings together brand identity, retail presentation, digital assets, product photography and supplier relationships. For a buyer, the opportunity is to acquire this existing foundation and apply their own distribution, marketing and operational capabilities.

The owner reports approximately **1,000 finished retail jars**, with **product expiry in 2030**. Final stock quantities, batch details and expiry dates will be confirmed during due diligence.

Historical independent laboratory testing has recorded MGO results above the advertised MGO 700+ specification. Relevant reports are available for qualified buyer review; historical results should be assessed against the batches tested.

Product certification documentation, including China-related certification documents, is available for qualified buyer review. The scope, validity, product coverage and relevance of those documents to a buyer’s intended market remain subject to verification.

### Proposed sale inclusions

The preferred transaction is a business and asset sale by Genesis Honey CO PTY LTD. Final inclusions and transfer arrangements are subject to negotiation and may include:

- Genesis Honey Company brand, goodwill and agreed intellectual property.
- Website and domain assets supporting the Australian e-commerce operation.
- Product branding, packaging artwork and packaging specifications.
- Existing finished retail inventory.
- Professional product photography and marketing materials.
- Introductions to established New Zealand production, packing and supply contacts.
- Social media assets and customer or marketing data where legally transferable.
- Amazon-related assets where transferable under Amazon’s rules; account transfer is not promised.
- Available procedures, operational documentation and agreed owner handover support.

### Expansion opportunities

Potential avenues for a suitably resourced buyer include pharmacy and health retail distribution, premium-food and gift stores, supermarket channels, Amazon and broader e-commerce development, and export markets subject to applicable requirements.

The brand also offers scope to explore additional MGO grades, gift packs and jar sizes. These are future opportunities requiring buyer investment and execution, rather than established outcomes or guaranteed sales channels.

### Suitable buyers

The opportunity may suit an existing honey or Mānuka business, a food or health-product distributor, an e-commerce operator, an FMCG business, a New Zealand food exporter, a complementary wellness brand, or an entrepreneur seeking a developed consumer-product brand.

The operation is based in Australia. Its brand and e-commerce focus may suit buyers Australia-wide, subject to their storage, fulfilment and operating arrangements.

### Price and further information

**Asking price: AUD $69,000 negotiable.** Final inventory inclusion and transaction terms will be agreed with the buyer.

**Financial information available to qualified buyers following confidentiality arrangements.**

**Reason for sale:** The owner is focusing resources and attention on other ventures.

To register interest, enquire through this listing with a brief introduction, relevant business experience and your intended acquisition timeframe. Detailed financial and operational information will be shared with qualified buyers following confidentiality arrangements.